Comments on The Wort Hog Beer Blog: "Give me a woman who loves beer...

Those stereotypes do exist for a reason, but not t...

2010-06-08T14:05:09.909-05:00

Those stereotypes do exist for a reason, but not the one you're assuming. Breweries market fruit-infused beers to women not because that's all women buy, but because those beers are bought almost exclusively by women. There's a subtle but important difference in language there. Women buy other stuff too, but when it comes time to promote a fruit-infused beer, it only makes good business sense to target the demographic in which those products traditionally sell well.

Interesting question. Perhaps the female demograp...

2009-07-13T23:20:57.994-05:00

Interesting question. Perhaps the female demographic the craft brewers want to reach really need a customized message because the overwhelmingly majority no longer even consider beer as a beverage option because all they know are crappy American lagers and the marketing of said swill which incessantly associates beer with ignoramuses.

However, no matter how hard it may be to reach that audience, better to be gender neutral than even a hint of condescension.